Search Engine Optimization Basics: What You Need To Know

Search engine optimization is one of those things in life that is often greater than the sum of its parts. There are hundreds of different signals used by Google to decide where to place the pages of your site in the search results.

The significance of each of these signals varies over time as the search engines aim to deliver ever-better results to their searchers. Some signals don't change in importance much over time – we'll look at these basics here. You can also browse at to know about the best SEO services in Canberra.

Image Source: Google

Page titles

Throughout history, titles have been important. They're usually the first thing that "grabs" us when we're looking at things. This means that your title needs to be snappy enough to convey the essence of the page on your website.

If your title is too long (more than 65 characters in total), the search engines will cut it off. If your title is irrelevant to the search that was carried out but your page is considered relevant then the search engines are often using their resources to write what they consider to be a better title.

Other on site factors

There are a number of other factors that serve to back-up the promise made in the page title. These include the headlines on your page, the actual content of the page and the pictures (if any) displayed.

All of these factors should be as natural as possible and your page should primarily be aimed at the real humans visiting your site rather than the robots sent out by the search engines.